Brand Malala

Nicolas Salloum

Ms Dania Adra

English 203

September 27 2015

Social Perspective:

This text, or blog posted on October 9, 2013 by Carol Anne Grayson, is mainly about a very famous person nowadays, ‘Brand Malala’ where the author describes and explains how and why her fame rose up since 2 years ago. Indeed, this fame is not meant to be positive as we will see through the whole text.
First of all, this blog was posted since just 2 years, and is affecting our society today… Well, this argumentative blog is focusing on the idea of criticizing the whole society and there way of thinking towards many important subjects. The author emphasizes also the idea of the outnumbered people whom voices are and will never be heard.

Emotional perspective:

The author through the text shows his madness and her angry tone about this particular issue of the inequalities between different societies and many people who are struggling ‘quietly’. Well this attitude highlighted ‘’ "This does not help the cause of any woman while one is exploited and others are being suppressed!"(598). Thus, the author seems revolted about this horrible situation : ‘’Since the shooting of Malala, western politicians and media alike have seized upon a very profitable ‘alliance’ with the young Pakistani school girl”. And in addition to that she shows a part of sarcasm to show that the introduction of Malala in the world of celebrities is a move that has been built to exploit her even more “what transition would be complete without the obligatory photo with a smiling David Beckham” (596).

Rhetorical perspective:

This blog is an argumentative one and the author, as we have seen, does not talk about her personal life but she is using her personal point of view trying to convince the readers of this special blog. By the use of her personal style and personal point of view, she leads the people to a conclusion which she wanted to be reached. Indeed, in the text, ‘’Malala the book, Malala the film, Malala the award nominee, Malala the portrait’’(14), shows, thanks to the way of the structure, that Malala is more than a normal human being.

Logical perspective:

In this blog, we can see that in our modern society, something is going the wrong way…  In this case, Malala was offered a special care from the government where mainly all the women in the world who are fighting for the same cause are being rejected and neglected. First, when a politician or someone known in a country speaks out loud in front of all the cameras and an auditorium; when this person talks about one special case, all the people thank him and think that the problem is done. That’s what the author is trying to say to the readers: “This does not help the cause of any woman while one is exploited and others are being suppressed!”
This sentence shows us two principal things; first the inequality with the human rights, and seconds the confidence towards famous people or politicians.
Lastly, the author will also highlight her logical arguments by her emotions to reach the feelings of the reader.

Ethical perspective:

For the ethical perspective, the author emphasises the fact that many people(an extremely small minority) are glorified where the others are neglected and being forgotten. This text illustrates this issue throught the example of Malala where this ‘important’ person is glorified, and meanwhile the injustice and the problem of gender justice remains one of the biggest problems in the world. In many societies politicians and important persons are stealing the rights and the ideas of the people, and are pulling the people backwards not letting them fighting for the human rights, and that’s due to the clever speeches that they announce.
Indeed, the author says that “we are now into the dangerous cult of a celebrity”, where she highlights the problem of popularity and this worthless fame of a person towards all the victims that are facing exactly the same problem.