Brand Malala

Carla Sunji

Ms Dania Adra

English 203

26 September 2015

“Brand Malala” Response Prep

“Brand Malala” is a blog post written by Carol Anne Grayson. In this text, she addresses the exploitation of Malala Yousafzai and gender justice.

Social

To begin with, Grayson uses the social perspective to highlight the issue of gender injustice. Grayson states “there is something of a two tier system of care going on here and it is understandable that this will raise questions as to how we define a “deserving” case” (Grayson 595). This statement influences society to question why other people unfortunately do not make a deserving case as Malala has.

Emotional

Grayson seems to be irritated by Malala’s exploitation by Edelman when she calls it “another agenda” (Grayson 595). In addition, Grayson is disturbed by how the BBC documentary states the location of Malala’s new school in the UK; this illustrates that she is concerned for Malala’s safety and the possibility of another attack. The media coverage that Malala has received ironically disturbs Grayson despite the fact that she respects what Malala advocates.

Rhetorical

Moreover, Grayson’s rhetorical mode is impersonal since she is writing about the exploitation of Malala. “How many people can name the other girls injured when Malala was shot? What quality of care and support did they receive? Are they represented by PR companies?” (Grayson 596). Grayson utilizes rhetorical questions to highlight Edelman’s branding of Malala and stress that the other girls did not receive equal support. In addition, Grayson uses parallelism to illustrate “brand Malala”: “Malala the book, Malala the film, Malala the award nominee, Malala the portrait” (Grayson 596). Along with parallelism, she writes long sentences that captivate the audience and encourage readers to continue this blog.

Logical

            In addition, Grayson debates injustice of other women. She presents evidence from different sources such as a newspaper article about a woman “thrust into the limelight, pressurized by others” (Grayson 596). This demonstrates how the focus on one person because of the media may lead to distorted facts and unfair opportunities such as the case with Rigoberta Menchu.

Ethical

Finally, Grayson uses ethical reasoning to support her arguments. “Malala has been surrounded by care offered opportunities and her story given immense media coverage. That does not happen for most women. Many go unheard no matter how vocal they may be or what risks they take” (Grayson 597). Grayson shows the injustice to women and the unfair opportunity Malala received. She blames the government for the “injustice and the wrongdoing”; this demonstrates the responsibility of man (Grayson 598).

Works Cited

Grayson, Carol A. ““Brand Malala”: Western Exploitation of a Schoolgirl.” Shifting Narratives: A

Reader for Academic Narratives. Sinno, Z., Bioghlu-Karkanawi, L., Fleszar, D., Jarkas, N.,

Moughabghab, E., Nish, J. M., Rantisi, R., Ward, A. Beirut: Educart (Middle East), 2015. Print.